An Analysis Of Critical Details Of Fitness

"Speaking from experience, you can't just plug and play U.S. technology into Asia. It's not as simple as that," said Pachter. "[Asia's] not as homogenous as the States," he continued, noting the varying levels of tech and fitness adoption in each of the company's 12 markets, as well as their distinct languages and business landscapes. That's been one of GuavaPass's greatest challenges, 33-year-old CEO Liu, told CNBC Make It. The company had to shut down its Australia arm months after launch when it failed to take off. "There are a lot of nuances in every market, so, for us, a lot of the big challenges were understanding the market dynamics," he said. "Consumers in Bangkok are a lot different from consumers in Singapore." For instance, people in Jakarta prefer to make bank transfers over credit card payments, despite fast-growing tech adoption in the Indonesian capital, he noted. Meanwhile, in Manila, it's important to list studios that are in close proximity, because the roads are so congested — something that's not such an issue for users in Strength Training Bahrain . But Liu said those lessons enabled them to "create a playbook" for the region, which will put GuavaPass on the front foot as ClassPass expands into Asia this month . That "playbook" for success comes down to one thing: people.

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